Benchmark Study of Fitness Equipment in United Kingdom and Germany

Globally, the fitness industry has experienced a steady growth in the last decade. The global fitness industry market exceeded 96 billion U.S. dollars in 2019, and is estimated to be worth 169.7 billion U.S. dollars in 2030.

In 2022, the market size of Europe’s fitness industry was estimated to be 28 billion U.S. dollars. The UK and Germany are the largest fitness markets in Europe.

The fitness industry contains various segments taking up market share such as:

• Fitness equipment
• Fitness apps
• Fitness trackers
• Gyms and Health clubs

Fitness equipment usage is common among European consumers. In 2021, ¾ of consumers in the UK own home fitness equipment. Whereas in Germany, about 4 out of 5 consumers owned fitness equipment. These equipment include weights, yoga mats, and treadmills.

To explore international business growth, GLOBAL ANGLE did market research on the fitness industry in these two countries. We gathered information for benchmark research on fitness equipment companies and distribution models in the United Kingdom and Germany.

• Desk research on fitness equipment competitors and distributors in Germany and United Kingdom
• Draft up benchmark and fitness equipment product lists
• Design the questionnaire regarding fitness equipment
• Recruit the suitable people for the expert interview (Germany and Europe Distributors)
• Conduct distributor interviews in Germany and United Kingdom
• Summarise the information gathered by both expert interviews and desk research

Distribution model of fitness equipment in United Kingdom and Germany

Benchmark information of fitness equipment