Market Research in Germany
Market research in Germany is essential for any businesses looking into expanding their services or products into this European country. Understanding the German market encompasses an in-depth understanding of the target location, market, and/or consumers. Here at GLOBAL ANGLE, we provide market research services to equip companies with knowledge to make informed business decisions.
Quick Facts
- Germany is the largest economy in the European region
- Main Business Hubs: Berlin, Frankfurt, Munich, Stuttgart, Hamburg, Dusseldorf
- Key industries: Automotive, mechanical engineering, chemical and electrical industry
- In 2022, the country ranked 22 out of 190 economies in World Bank’s Group Ease of Doing Business evaluation
- “Made in Germany” is a globally recognised merchandise mark where products manufactured in Germany are regarded to be high-quality
How can GLOBAL ANGLE help?
Germany Market Research & Strategy
Read MoreGermany Business Execution & Operations
Read MoreGermany Digital Marketing
Read MoreLocal Researcher
Project 1 – Food & Beverage – Japanese Trade Initiative:
Collected data on alcohol consumption patterns in Germany, surveying B2B and B2C channels and gathering buyer, retailer, and distributor insights to support the market launch of premium Japanese brands.
Project 2 – Retail & Consumer Goods – Austrian Specialty Chain:
Collected consumer and small manufacturer insights, conducted a standortanalyse (location analysis), assessed competitors, and benchmarked pricing, product mix, and retail positioning to evaluate where the brand fit in the current market landscape. Delivered a strategic business plan used to pitch to investors and guide expansion efforts.
Project 3 – Business Services – Global Printer Manufacturer:
Conducted competitor analysis across Germany by mapping dealer leasing terms and service contracts through structured outreach and mystery shopping.
Deliverables:
Business plans, competitive analyses, SWOT analyses, Excel databases, lead lists, go-to-market strategies, consumer insights summaries, market entry frameworks, location feasibility reports, and industry benchmarking.
- Conducted research primarily in the financial industry (Switzerland) and thepsilocybin (psychedelic mushrooms) industry (EU, specifically the Netherlands)
- Focus of research was on legal regulations surrounding AI-driven share trading (Swiss financial regulations) and on rules for selling psilocybin products within the EU
- Research Method: Predominantly legal analysis, involving reading and understanding laws, regulations, and court decisions
- Deliverable:Typically a written report, but can also provide anExcel sheet.
Project 1: Translating/Proofreading user interface buttons and error messages from English into German
- Proofreading and correcting existing translations/post editing
- Making sure the translations are accurate and localized appropriately for the German market
Project 2: Find search terms in German for the specific products
- Delivered a list of search terms in German for 7 major automobile tire brands in Germany
Project 1: Market research on the land forces training and simulation systems in Germany
- Conducted marketing research on the global land forces training and simulation systems
- Supported information gathering and analysis
- Delivered a comprehensive report containing all the results of interviews, OSINT, competitive intelligence, and field research
Project 2: Due diligence research on a company based in Germany
- Conducted due diligence research on a company based in Germany, including production and investment analysis and background checks of executives
- Delivered a comprehensive report containing OSINT reports, Interviews, local visits, and field research
Case Studies
Here’s a look at some of our market research cases.
