Market Research in Turkey

Market research in Turkey (also known as Türkiye) is beneficial for companies looking to expand their businesses into the country. The information obtained from market research enables comprehensive understanding into the local market, local culture, and its consumers. Businesses looking for international expansion into Turkey can also understand the potential business opportunities and challenges. With this knowledge, companies are able to make informed business decisions.

At GLOBAL ANGLE, we are able to provide companies with comprehensive Turkish market research services.

Quick Facts

  • Turkey has a unique geographical advantage of being the intersection in Europe and Asia enabling greater cross-border commerce, trade, and transportation opportunities
  • The country has a population of about 87 million people in 2024
  • States to do business in: Istanbul, Ankara, İzmir

How can GLOBAL ANGLE help?

Turkey Interviews

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Gain up-to-date insights into your target audiences or industries in Turkey.

  • Interview formats include: Expert interviews, Consumer Interviews, and Focus Group Discussions

Turkey Local Market Intelligence

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Access comprehensive information in local language.

  • Sources: government resources, specialised market databases (including paid resources)
  • Information collected presented in English/Japanese

Turkey Field Market Research

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Local research experts gain on-the-ground primary data including.

  • Store photography/videography
  • Site Traffic surveys

Turkey Market Research in Turkey

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Access a list of local companies curated to your requirements such as (but not limited to):

  • Potential OEM partners
  • Potential Distributors and Suppliers

Local Researcher

Yasemin

  • Region Middle East
  • Country Turkey
  • Industry Manufacturing, Food

Project 1: Research on the pasta manufacturing industry in Turkey

  • Delivered a comprehensive report

 

Case Studies

We’ve conducted market research across a wide range of industries, including automotive, electronics, and apparel.
Here’s a look at some of our market research cases.