Market Research in Vietnam
Market research in Vietnam enables businesses to gain valuable information for their business decisions in the country.
Quick Facts
- Vietnam has a population of nearly 100 million people, making it the 16th most populous country worldwide
- Manufacturing operations shift from China to adjacent countries has contributed to Vietnam’s economic growth, increasing its importance in global supply chains
- The country has a growing middle-income population with the highest yearly growth rate in ASEAN
How can GLOBAL ANGLE help?
Vietnam Interviews
Read MoreGain up-to-date insights into your target audiences or industries in Vietnam.
- Interview formats include: Expert interviews, Consumer Interviews, and Focus Group Discussions
Vietnam Local Market Intelligence
Read MoreAccess comprehensive information in local language.
- Sources: government resources, specialised market databases (including paid resources)
- Information collected presented in English/Japanese
Vietnam Field Market Research
Read MoreLocal research experts gain on-the-ground primary data including.
- Store photography/videography
- Site Traffic surveys
Vietnam Market Research in Vietnam
Read MoreAccess a list of local companies curated to your requirements such as (but not limited to):
- Potential OEM partners
- Potential Distributors and Suppliers
Local Researcher
Linh
- Region Asia
- Country Vietnam
- Industry Household Appliances, Machinery and equipment
Project 1: Ventilation market research in Vietnam
- Researched the ventilation market in Vietnam
- Made interview report
- Co-worked with a client to compile data, make report and chart
Project 2: Searching potential local partners for a M&E company
- Searched local M&E companies in Vietnam who shows intention to partner with a Japanese general contractor
- Developed an interview report
- Compiled statistics data of the market and made report
Project 1: Market entry for a financial institution
- Explored the possibility of scaling up lending activities in Vietnam for an U.S.-based financial institution that provides loans to small- and medium-sized agricultural businesses in Asia, Africa and Latin America
- Traveled to two major coffee regions of Vietnam, obtained contacts and conducted face-to-face 20+ interviews with industry stakeholders including law makers, industry experts and every types of entity in the value chain
Project 2: Identified top biggest e-bikes distributors in Vietnam for potential partnership
- Report of market size based on primary and secondary research
- List up top 10 biggest e-bikes distributors in Vietnam with complete portfolio of sales values, company history, distribution network and point of contact
- Set up appointments with 3 of them each and Japanese manufacturer
Project 1: Healthcare market research to explore opportunities for a new hospital
- Explore the healthcare demand & evaluate the competitive hospital landscape from both customers & KOLs (top notch doctors)’ perspectives
- Coordinated interviews with 16 patients & KOLs and delivered actionable findings for client’s strategic plan
Project 2: Explore online users’ behaviors in their connected lives
- Recorded online behaviors on phone through an app
- Conducted nethnographies & ethnographies with 16 online users in Hanoi and HCMC
- Report vividly captured connected lives by pictures (during the immersion) & decoded their online moments in their daily connected lives, which were classified by different user typologies
Case Studies
Here’s a look at some of our market research cases.
