Google Trend research on global tire manufacturers in 25 countries
background & purpose
With the global tire market valued at approximately USD 232 billion in 2023, it is projected to grow at a CAGR of about 4.11% from 2024 to 2029. Key factors influencing this growth include the emergence of more efficient vehicles and improved infrastructure worldwide, marked by heightened competition among tire manufacturers.
As such, remaining competitive in today’s tire industry can be quite challenging. To navigate this competitive landscape, companies are increasingly focusing on strengthening their digital marketing strategies. In order to understand the impact of competitor’s marketing activities, GLOBAL ANGLE conducted a thorough comparative analysis of brands’ presence in major countries around the world.
project scope & action
Using Google Trend, extract the search volume of each brand name in both English and local languages. Then make a comparison between brands.
Extract trending keywords that have been increasing in search volume in competitors' brands. Then find and summarize the related web contents if those keywords were linking with competitors' marketing activities.
DELIVERABLES
- Search volume comparison by brand name
- Rising keywords and the summary of relating marketing activity
