Exploring Asia for Tourism Market Research

Overview of Asia’s Tourism for Market Market

With its massive landmass and unparalleled cultural diversity, Asia proudly serves as the world’s largest continent. As such, this vast geographical area presents ample opportunities for businesses in the tourism market industry to explore a wide range of markets and consumer segments. The tourism industry in Asia is expected to amount to US$280.00 billion in 2023.

Tourism industry in Singapore

Known as the “Lion City,” Singapore offers a strategic entry point for tourism market research in Asia. Its connectivity to major Asian destinations, state-of-the-art infrastructure, and well-established research institutions make it an ideal base for companies seeking reliable data and insights. In 2021 alone, Singapore’s tourism sector generated around 3.81 billion US dollars in tourism alone in 2021, accounting for 0.82 percent of its GDP and approximately 34 percent of all international tourism receipts in Southeast Asia. Doing market research in Singapore enables the understanding Singapore’s tourism industry for businesses to tailor their strategies for success in the dynamic and lucrative Asian market.

Tourism industry in Thailand

Renowned for its golden beaches, ancient temples, and vibrant street markets, Thailand captivates tourists each year. For tourism market research, Thailand offers an enticing blend of cultural immersion and diverse landscapes. In 2022, the number of tourists arriving in Thailand was recorded to be around 11.15 million. Exploring the Thai tourism market will reveal a wide range of consumer preferences and trends.

Tourism industry in Malaysia

Embracing a remarkable fusion of cultures, Malaysia is a treasure trove of market research opportunities. Its dynamic mix of influences, together with breathtaking natural wonders, contributes to a diverse and unique tourism landscape. In 2022, Malaysia welcomed approximately 10 million tourists. Companies that choose to explore Malaysia can delve into the bustling city life of Kuala Lumpur, relax on pristine island getaways like Langkawi, or venture deep into the dense rainforests of Borneo. Gaining insights into Malaysia’s tourism and travel sector will empower businesses to customise their marketing strategies to effectively serve this diverse and discerning customer base.

Summary

Asia, the world’s largest continent, is undeniably a hotspot for conducting tourism and travel market research. With countries like Singapore, Thailand, and Malaysia boasting rich cultural heritage, diverse landscapes, and thriving tourism industries, companies can uncover invaluable insights to refine their strategies and attract an ever-increasing number of global travellers. By seizing the opportunities presented by this vibrant continent, tourism-based organisations can position themselves at the forefront of the industry and achieve remarkable success.

GLOBAL ANGLE’s tourism market research in Asia

GLOBAL ANGLE has conducted market research in Asia and has a network of local researchers in various Asian countries. View our market research services below:

View our previous tourism market research below