Interview – B2B food products survey to understand demand and market entry

background & purpose

In order to plan the B2B market entry strategy, grasping the market demand through conducting a tasting and interviews surveys by food service segment was carried out.

project scope & action

Create a long list of companies after classifying 8 segments, with a list of over 80+ businesses and find businesseshave closest affinity to the focus product in each segment

Conduct a tasting and non tasting interviews for each segment (Total 16)

Prepare the analysis report with insights

DELIVERABLES
  • Summary of Tasting

Market Research Food Survey for B2B Market Entry Strategy

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