Interview – B2B food products survey to understand demand and market entry
- Research Service Type :
- Region :
- Countries :
- Industry :
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background & purpose
In order to plan the B2B market entry strategy, grasping the market demand through conducting a tasting and interviews surveys by food service segment was carried out.
project scope & action
Create a long list of companies after classifying 8 segments, with a list of over 80+ businesses and find businesseshave closest affinity to the focus product in each segment
Conduct a tasting and non tasting interviews for each segment (Total 16)
Prepare the analysis report with insights