Research on Premium Cosmetics and Skincare Market in Philippines and Vietnam

Research Service Type :
Desk Research, Interview, Partner Search, Site Visits
Region :
Asia
Countries :
Philippines, Vietnam
Industry :
Beauty, Personal Care

background & purpose

The client was considering entering the Philippines and Vietnam market with their existing premium pricing cosmetics and skincare products.

To understand the market of premium cosmetics and skincare in Philippines and Vietnam including market size, brand share, distribution, competitors’ marketing and products, GLOBAL ANGLE conducted a market research project by desk research, interviews, and store visits. Based on the results of the research, we created a long list of distributors with the potential for the client to collaborate, and shortlisted them with pros and cons of each player so that the client could consider their market entry in a most efficient way.

project scope & action

Conduct desk research on competitors’ products and marketing strategies in the each market, distribution as well as macro economics and regulations. Clarify if each competitor brand localises their marketing strategies in Philippines.

List up distributors as a long list and give each one scores based on the services they provide. Shortlist them using this score system.
Conduct interviews to distributors with potentials to work with the client in order to understand the possible way of cllaborations.

Visit major retail stores in each country to capture competitor stores’ aesthetic.

Analyse the results of the desk research, interviews, store visits, and distributor list as a comprehensive report.