Case
Benchmark and Market Study for Fitness Equipment in the UK and Germany
- Research Types
- Content
- Region
- Country
- Support Details
Interview, Desk Research
Background & Purpose
To explore international business growth, GLOBAL ANGLE gathered information for benchmark research on fitness equipment companies and distribution models in the United Kingdom and Germany.
Project Scope & Research Process
- Desk research on competitors and distributors
- Draft up benchmark and product lists
- Design the questionnaire
- Recruit the suitable people for the expert interview (Distributor)
- Conduct interviews(Distributor)
- Summarise the information gathered by both expert interviews and desk research
Deliverables
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Benchmark Study of Fitness Equipment in United Kingdom and Germany
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Researched and interviewed distributors in Germany and the UK to benchmark fitness equipment and summarise market insights.