Case
Interview: B2B food products survey to understand demand and market entry
- Research Types
- Content
- Region
- County
- Support Details
Food Survey
- Research Period
2 months
Background & Purpose
In order to plan the B2B market entry strategy, grasping the market demand through conducting tasting and interview surveys of a food service segment was carried out.
Project Scope & Research Process
- Create a long list of companies after classifying 8 segments, with a list of over 80+ businesses and find businesses that have closest affinity to the focus product in each segment
- Conduct a tasting and non-tasting interviews for each segment of (Total of 16 interviews)
- Prepare the analysis report with insights
Deliverables
Summary of Tasting
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