Background & Purpose

(EN) To understand the market of smart home devices in Vietnam and Thailand including market size, brand share, distribution as well as customer journey for the client’s business expansion purpose, GLOBAL ANGLE conducted research by desk research, interviews, and store visits.

Project Scope & Research Process

(EN)

  • Conduct desk research on competitors and products available in each market
  • Conduct interviews to competitors, distributors, and contractors in order to understand the market size, brand share, distribution models, and customer journeys for smart home devices
  • Visit major stores in each country in order to offer visualized information regarding how these products are sold in each country.
  • Analyse the results of the interviews and store visits

Deliverables

(EN)