Research: Overall Market of Bath and Shower Products

background & purpose

In bath and shower products, ceramic or porcelain are the materials often used due to their non-porous surface that is easy to clean and resistant to staining. According to Custom Market Insights, the global ceramic and porcelain tiles is projected to grow from USD 250.1 billion in 2022 to USD 332.6 billion in 2032, at a compound annual growth rate (CAGR) of about 7.2% during the forecast period 2023 to 2032. 

 

We observe strong growth in markets like Egypt, Italy, Turkey and Bangladesh. The Ceramic Tiles Market in Italy is predicted to grow rapidly, reaching USD 1.95 billion by 2029, with a CAGR of 4.92% over the forecast period (2024-2029). Similarly, the Turkish Market size is predicted to reach USD 1.71 billion by 2029, growing at a CAGR of 4.55% during the forecast period (2024-2029). Furthermore, the ceramic tiles market in Bangladesh and Egypt is experiencing an upswing, fueled by their status as some of the fastest-growing manufacturing sectors. 

 

To gain a nuanced understanding of the pivotal role of ceramic and porcelain tiles in the evolving landscape of bath and shower products in specific regions, namely Egypt, Italy, Turkey, and Bangladesh, GLOBAL ANGLE conducted a comprehensive research initiative. This exploration delved into various facets, including competitor analysis, product landscapes, distribution channels, retail dynamics, regulatory frameworks, and consumer behaviors. Additionally, the research assessed feasibility and proposed market entry strategies tailored to each distinctive market.

project scope & action

Conduct desk research on the competitors and products in the bath and shower manufacturing market

Conduct interviews to manufacturers, retailers, and distributors in order to understand the market size and brand share, each players’ roles in the market and their strategies

Conduct consumer surveys in Egypt, Italy, Turkey, Bangladesh to understand their behaviours for bath and shower related product purchases

Analyse the results of the interviews and propose possible market entry strategies the client can take

DELIVERABLES
  • Distribution
  • Market Research of Manufacturing Distribution
  • Types of Retail Channels
  • Market Size Estimation
  • Market Research of Market size estimation
  • Consumer survey analysis
  • Market Research of consumer survey analysis

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