Background & Purpose

In the early stages of market entry strategy development for feminine hygiene products, this project rapidly gathers and synthesises information on local lifestyle, market trends, purchasing behaviour and consumer preferences to build initial market hypotheses and surface actionable insights on the most appropriate entry points.

Project Scope & Research Process

  • Recruitment of suitable respondents and interview arrangement
  • Summary of daily life entry points, women’s challenges and stressors specific to the target country, key purchase drivers, and cultural considerations
  • Transcription of interviews alongside extraction of key insights and hypothesis development across each identified area

Deliverables

Respondent recruitment and profile collection

 

Interview notes (insights supplemented with learnings from past projects and desk research)