Background & Purpose

To understand the effective ways of marketing and distributions for FMCG products in Australia and Turkey as a strength in market entries, GLOBAL ANGLE conducted an extensive consumer survey with questions related to their behaviours around target products as well as their impression on Japanese products.

Project Scope & Research Process

  • Design questionnaires for each country in their languages
  • Conduct the online survey
  • Analyse the results of the consumer surveys for the client’s further understanding of each market

Deliverables

Analysis on Source of Information for consumers

Analysis on Source of Information for consumers 消費者の情報源の分析

Analysis on Purchase channels for Consumers

Analysis on Purchase channels for Consumers 消費者の商品購入チャネル分析

Analysis on Consumers’ Impressions on Japanese Products

Analysis on Consumers’ Impressions on Japanese Products 日本製品に関する印象の分析