Case
FMCG Consumer Survey in Turkey and Australia
- Research Types
- Content
- Region
- Country
- Support Details
Competitor, product, distribution, retail, and consumer research
- Research Period
1.7 months
Background & Purpose
To understand the effective ways of marketing and distributions for FMCG products in Australia and Turkey as a strength in market entries, GLOBAL ANGLE conducted an extensive consumer survey with questions related to their behaviours around target products as well as their impression on Japanese products.
Project Scope & Research Process
- Design questionnaires for each country in their languages
- Conduct the online survey
- Analyse the results of the consumer surveys for the client’s further understanding of each market
Deliverables
Analysis on Source of Information for consumers
Analysis on Purchase channels for Consumers
Analysis on Consumers’ Impressions on Japanese Products
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