Case
Market research and strategy development for overseas expansion
- Research Types
- Content
- Region
- Country
- Support Details
Funding source: Primarily equity capital
Background & Purpose
As part of the overseas expansion support for a startup developing a child tracker GPS and a simple communication device that penetrates households with young children in Japan, we conducted a search to look for opportunities in the US and selected target countries in the EU.
Project Scope & Research Process
- Conducted state-by-state (online survey, FGD) and regulatory surveys on telecommunication regulations, etc. in the US.
- We identified early adopter profiles by narrowing down the focus to states with high acceptance, and provided local support for implementation of test and pilot marketing
- With regards to the EU, priority countries were selected in terms of external factors such as crime rates against children and regulations, as well as in terms of acceptability.
Deliverables
Macro-level survey (number of children by state)
Research on relevant regulations
Competitor Comparison
Online Survey
FGD
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