Background & Purpose

The client was exploring opportunities to expand internationally and initiate pilot market entry for an innovative wellness device designed to enhance relaxation and support cognitive performance through respiration-synchronized technology. While the product had shown early traction in its home market, the client aimed to validate its scalability and commercial viability across selected international markets, alongside developing a structured approach to market entry and localization.

To support their strategic decision-making, GLOBAL ANGLE conducted a comprehensive assessment covering import/export regulations, intellectual property (IP) landscape screening, and the identification of suitable distribution partners in target markets. The objective was to deliver actionable insights to guide the client’s global expansion strategy and support effective test market execution.

Project Scope & Research Process

  • Conduct desk research and expert interviews across target markets to assess export feasibility, including analysis of import regulations, compliance requirements, documentation processes, tariffs, associated costs, and potential trade barriers.
  • Examine the availability and registrability of trademarks and designs in target markets to identify potential conflicts with existing patents, trademarks, and registered designs.
  • Investigate potential distribution channels and partnerships in target markets, focusing on local execution models and alignment with wellness product positioning.
  • Analyze comparable foreign competitors to understand their approaches to product differentiation, promotional activities, and market entry.
  • Perform cross-country comparisons and risk assessments to highlight differences in regulatory complexity, IP risks, and market accessibility, narrowing priority markets for optimized global expansion and effective test marketing.

Deliverables