- Research Types
- Content
- Region
- Country
- Support Details
FGD
- Research Period
2.5 months
Background & Purpose
In order to plan the scenario to stimulate demand for inbound tourist to Japan in a Post-Covid world, our client was interested in looking for strategic marketing ideas. The market research regarding Japanese travel and tourism was done in Australia, China, France, Singapore, Taiwan, Thailand, United Kingdom, and United States.
Understanding the Japanese tourism market
What does Japan’s tourism market mainly consist of?
They consist of the following segments:
- Lodging: Hotels, ryokans, Japanese inns
- Travel Service providers
- Transportation
- Food and Beverages
- Events
- Souvenirs
Project Scope & Research Process
- Design the questionnaires for tourism market research
- Recruit the suitable moderator and panelist (total: 44) for the Focus Group Discussions (FGDs)
- Moderate FGDs and conduct a concept test for Japan travel market research
- Prepare summary analysis with finding report
Deliverables
Summary of FGDs
Result of the concept test
Panelists ’ profile
Qualitative Data Collection and Summary Analysis
Related Case
Beauty products receptivity study in Southeast Asia
- Desk Research
- Consumer Insight and Strategy
- Interview
- Beauty
- Asia
- Singapore
- Indonesia
GLOBAL ANGLE conducted desk research and interviews to gather the receptivity of a beauty product in new markets.
FMCG Consumer Survey in Turkey and Australia
- Consumer Research
- Consumer Insight and Strategy
- FMCG
- Turkey
- Australia
- Oceania
An extensive consumer survey was conducted in Australia and Turkey to understand FMCG products' marketing and distributions
Research and Focus Group Discussions for a White Paper: “Exploring the Green FinTech Ecosystem in Asia: Insights from Five Economies in APEC”
- Desk Research
- Interview
- FGD
- Fintech
- Asia
- Hong Kong
- South Korea
Desk research, interviews, and focus group discussions were conducted to understand the overall FinTech industry market, including startups, government support, awareness, and financial institutions in each country.